Every Channel Your Buyer Actually Answers. Run as One Operation.
Cold email at volume. Cold calling to a separate list. A call to every person who replies, within minutes. And your existing database worked instead of forgotten.
One team running all four, reporting on one number: meetings that actually happened.
The stack behind every campaign
Smartlead
AI Ark
BounceBan
Apollo.io
MillionVerifier
Monid
Claude
Manus
ScaledMail
Zapmail
GetLeads
Serper.dev
ApifyThe system behind the numbers — live, operating results
Why Multichannel
The Deals in Our Case Studies Were All Sourced This Way.
Every transaction in our case studies was closed the same way: a multichannel sequence of email and calls, led by information specific to that prospect rather than a pitch.
That isn't a new offer. It's the method that produced $11.5M in transactions and $521,900 in fees — and until now we've been selling the two halves of it separately.
The reason it works is simple. Email reaches the buyer who reads on their own time. A call reaches the buyer who would rather talk. Running both means everyone in your market hears from you the way they prefer.
Multi-channel sequences produce two to three times more replies than any single channel.
The Four Motions
Four Jobs. One Team.
Cold Email, at Volume
Infrastructure, list building, copy, sending and deliverability. Secondary domains only — your primary domain never sends a single cold email.
What it's good atReach. Thousands of the right people, on their own time, at a cost per contact that makes real volume possible.
Cold Calling, to a Separate List
A trained caller working a list built specifically for the phone. Different targeting from the email list, because the people who answer a phone aren't always the people who read an email.
What it's good atThe buyers who answer a phone before they read an inbox. One live conversation qualifies them, handles the first objection and books the meeting.
A Call to Every Positive Reply, Within Minutes
This is the one nobody runs, and it's the highest-leverage motion of the three. When someone replies to a cold email saying they're interested, that interest has a half-life measured in hours. Velocify found that calling a lead within one minute increased conversions by 391%. Harvard Business Review, analysing 2.24 million sales leads, found companies responding within an hour were seven times more likely to qualify one.
What it's good atConverting interest you've already earned, before it cools.
Re-Engaging the Leads Already in Your CRM
Every business has a graveyard of prospects who went quiet six months ago. They were interested once, the timing was wrong, and nobody went back. We work that list with both channels alongside the cold campaigns — it's the cheapest pipeline you own and almost nobody touches it.
What it's good atRevenue you already paid to generate.
The third motion is the argument for the whole offer. Cold email generates the interest, the call converts it before it cools, cold calling reaches the buyers who answer a phone before they read an inbox, and your existing database gets worked instead of forgotten. Almost nobody runs all four.
Why Run Them Together
Your Market Doesn't All Live in One Place.
Some Buyers Live in the Inbox
They read on their own time and reply when it suits them, and there are thousands of them. Email reaches them at a scale and a cost per contact that makes real volume possible.
Some Buyers Live on the Phone
They are in the field, they delegate their inbox, and they pick up when it rings. A trained caller working a list built for them starts the conversation the same day.
Interest Has a Short Shelf Life
A raised hand is worth the most in its first few minutes. With one team running every motion, whoever shows interest, on either list or in your existing database, hears from a person while they still care.
The Solution
We Run All Four. You Take the Meetings.
We build and operate the entire system. Sending infrastructure, list building for both channels, copy, scripts, caller recruiting and training, dialing, reply handling, speed-to-lead, and meetings booked onto your calendar.
You approve the ICP, the message and the definition of a qualified meeting before anything goes out. After that, your involvement is approving copy, taking meetings, and a weekly review.
The reason this costs more than cold email alone isn't that we added a channel. It's that email can be automated and phone can't. Someone has to recruit the callers, train them, coach them, and replace them when they leave. That's the part you're buying your way out of.
Why Meetings Don't Happen
A Booked Meeting Is Not a Held Meeting.
Cold-booked outbound meetings show at roughly 55 to 70%. And show rate falls off a cliff the further out the meeting sits — same-day meetings no-show at around 7%, next-day at 10%, and eight or more days out it climbs past 23%.
Every booked meeting runs through a pre-call funnel before it happens:
Teams running a tight booking window and multi-touch confirmation get no-shows down to 6–8%.
Why a Retainer
The Honest Answer About How This Is Priced.
Our cold email service is performance-priced. You pay per qualified meeting that shows up, and nothing else. We built it that way because email can be automated, which means our cost per campaign is predictable enough to take that risk.
Phone is different, and pretending otherwise would be dishonest.
Running a calling operation means paying trained people to dial whether or not anyone picks up. Connect rates run around 16%. Recruiting, training and replacing callers is continuous — turnover in the role runs 35–45% a year across the industry.
On a pure pay-per-meeting model we'd have to be far more selective about which clients we took and far more conservative about volume, because a weak list would mean eating an entire campaign. A retainer lets us dial at a volume that actually makes the math work for you.
What that does not mean is paying for effort.
The thing that makes a retainer dangerous is the absence of a standard. You pay every month, activity reports arrive, and nobody ever agreed what success looked like.
So we do three things that a retainer normally doesn't come with:
The retainer is sized to your market and volume, and agreed on the call. Month to month, no long-term contract.
How We Compare
Not All Outbound Is Created Equal
| TektonScale | Retainer Agency | In-House | |
|---|---|---|---|
| Email and phone run as one system | Rarely | ||
| Qualified meeting definition is contractual | |||
| Held meetings reported, not just booked | Varies | ||
| Speed-to-lead on every positive reply | Varies | ||
| Show-up system built in | Varies | Varies | |
| Main domain protected | Varies | Varies | |
| Caller recruiting and replacement handled | |||
| No long-term contract | Varies |
Is This For You?
We're Not for Everyone
Good Fit
Not a Fit
High-Probability Prospecting
From Onboarding to Live Campaigns in 14–21 Days
High-Probability Prospecting means the list is built from signals that a company is closer to buying than its market average, not from demographics alone. Every step below serves that list.
We Define Qualified, in Writing (Days 1–3)
Your offer, your best clients, and exactly what qualified means for you. Written down before anything else happens.
We Build and Warm the Email Infrastructure (Days 3–21)
Secondary sending domains, DNS authentication, and a 14–21 day warm-up. Your primary domain is never touched. This period is non-negotiable — it's what keeps you out of spam.
We Recruit and Train the Callers (Days 3–14)
Sourced, vetted and trained on your offer. Scripts and objection handling built around what you sell, approved by you before anyone dials.
We Build Both High-Probability Lists (Days 7–18)
Two lists, built differently. Email targets people who read. Phone targets people who answer. The overlap is smaller than most people assume.
We Launch Both Channels (Day 21+)
Email sending begins. Calling begins. Every positive reply gets a call within minutes.
We Engineer the Show-Up
Meetings booked within seven days. Reminders out. Confirmation call the morning of. Reschedules handled rather than written off.
We Review, Coach and Report
Recordings reviewed, coaching delivered when performance drifts, and the full funnel weekly: sent, replied, dialed, connected, meetings booked, meetings held, and why prospects did or didn't move forward.
Compliance
Controls We Run. Not Guarantees We Can't Make.
Plenty of providers will tell you their calling is fully compliant. We won't, because nobody can honestly say that across every state, every number type and every dialing configuration.
What we can tell you is exactly which controls run on your campaign, and you'll see them documented before anyone dials.
Requirements vary by campaign, jurisdiction, number type and dialing method, so legal review is part of every launch and dialing configuration is confirmed before a campaign goes live. This is a description of our operating controls, not legal advice, and it is not a warranty of compliance with any particular law.
Our Guarantee
You Approve Everything Before Anyone Is Contacted.
We don't send a single email or place a single call until you've approved who we contact, what we say, what counts as qualified, and how the campaign handles escalation.
If a review finds a material deviation from what was agreed, we pause that workflow, document it, correct it, and retrain before it resumes.
And every week you see held meetings — not booked, not dials, not activity.
This isn't a promise of a fixed number of meetings. It's a promise that your brand is never an unmonitored experiment, and that you always know exactly what you got for the money.
Book Your Free Strategy CallFAQ
Frequently Asked Questions
Cold email alone is performance-priced — you pay per qualified meeting that shows up. This adds a second channel and a caller working a separate list, which carries a real cost floor, so it's priced as a retainer. If you'd rather every dollar be tied to a result, take the email offer.
The people who answer a phone aren't always the people who read an email. Operators, owners and site-level managers answer far more often than executives at large companies. Targeting both the same way wastes half the effort.
Turnover in this role runs 35–45% a year across the industry. Recruiting and training the replacement is our job, not yours.
We'll go through exactly who'd be on your account before you commit, and you'll hear recordings.
Depends on how big your market is. If you sell to two thousand companies nationwide, high-volume multichannel is the wrong approach and we'll tell you on the call. If your market runs to tens of thousands, volume is exactly what you want.
We build both. If you have existing lists we'll use them where they're good enough and tell you honestly where they aren't.
Then take that offer, and it will be built to the same standard. Cold email is performance-priced, cold calling is a retainer. This page is for people whose buyers are on both channels.
Campaigns don't start until targeting, messaging, suppression and contact controls are documented. We maintain entity-specific do-not-call lists, documented calling procedures, caller training and monitoring in line with FTC guidance. Requirements vary by campaign, location and dialing configuration, so legal review is part of every launch. This is not legal advice.
ROI Calculator
What's My ROI?
Enter your metrics below to see your projected annual return.
Your Metrics
Annual Projected Results
Want to see the exact numbers we'd get for you?
Book a call to see how this would look for your company.
Book Your Free Strategy CallFree Market Sizing
Find Out If Your Market Is Big Enough Before You Spend a Dollar.
Most outbound fails before the first email is sent, because nobody checked whether the market could support the volume. So we check first.
Tell us who you sell to and what a closed customer is worth. We size the market and show you the list we would actually work, whether or not we end up working together.
Book Your Free Market SizingOne 30-minute call. You keep the numbers either way.
What you get:
About
Built by Someone Who Has Done This at Scale
Matt Dittmeier
Founder, TektonScale
My name is Matt Dittmeier. I have personally closed over $100 million in investment sales strictly through cold outbound — no warm referrals, no inbound, no paid advertising. Just a dialed-in system, a targeted list, and a proven process.
I have run outbound teams at Marcus & Millichap, one of the largest commercial real estate investment brokerage firms in the country, and at TrueRate, a national investment sales platform focused on middle-market to institutional-level transactions under a 1B+ AUM sponsor.
Today, that same system books over 100 qualified meetings every month for one of New York City's top investment sales teams, through cold outbound alone — generating over $250M in annual aggregate sales volume. This is not a theory. It is a live, operating result.
The system on this page is the one I built to run my own floors — email and phone together, because that's what actually closed the deals. Every transaction in our case studies came out of exactly this.
Ready to Fill Your Calendar?
Book Your Free Strategy Call
In 30 minutes we'll map out what a multichannel campaign would look like for your offer — including whether your market is big enough to support one, and whether you'd be better off with a single channel.
No pitch. No pressure. If it's a fit we'll tell you. If it's not, we'll tell you that too.
Come with one number: roughly what a closed customer is worth to you. That figure decides everything else and it's the first thing we'll ask.
Book Your Free Strategy CallWe take on a limited number of new campaigns at a time. Each one requires recruiting and training callers specifically for that account, and quality drops if we run that process on too many at once.