We build and run your entire outbound calling operation. Recruiting, training, scripts, dialing, coaching, reporting, and meetings booked straight onto your calendar.
You define qualified before we start. In writing.
The stack behind every campaign
The system behind the numbers — live, operating results
The Problem
Paying for Activity Instead of Held Meetings
You get a caller and a dial count. Booked meetings get reported, held meetings don't, and nobody agreed in writing what a qualified one looked like — so the invoice arrives whether or not anyone showed up. When the caller quits, the scripts, the list and the momentum leave with them.
The In-House Hire
A fully loaded US SDR runs about $134,000 a year once you count salary, commission, employer taxes, tools and onboarding. The base salary figure most people have in their head understates the real cost by about 78%.
Then they ramp. 3.2 months to their first qualified meeting. 5.5 months to full quota. You pay full salary the entire time.
Average tenure is 14 months. Turnover in the role runs 35–45% a year, the highest in sales. And roughly half hit quota in any given quarter.
Doing It Yourself
You know that running it means becoming a manager of people whose job you don't have time to supervise. Recruiting. Scripts. Ramp. Someone's connect rate dropping and you not noticing until Friday. Someone quitting and starting again.
The Solution
We recruit the callers, train them on your offer, write and refine the scripts, run the dialing, review the recordings, coach when performance slips, and replace anyone who leaves. None of it reaches your desk.
You keep control of everything that matters. You approve the ICP, the message, the claims, and the definition of a qualified meeting before a single call goes out.
The reason cold calling costs more than cold email isn't that it works better. It's that email can be automated and calling can't. What can't be automated has to be managed — and managing it is the part you're buying your way out of.
Why Meetings Don't Happen
Most providers report meetings booked. You find out the difference by looking at your calendar.
Cold-booked outbound meetings show at roughly 55 to 70%. And show rate falls off a cliff the further out the meeting sits — same-day meetings no-show at around 7%, next-day at 10%, and eight or more days out it climbs past 23%.
So every booked meeting runs through a pre-call funnel before it happens:
Teams running a tight booking window and multi-touch confirmation get no-shows down to 6–8%.
How We Compare
| TektonScale | Retainer Agency | In-House SDR | |
|---|---|---|---|
| Qualified meeting definition is contractual | |||
| Fully done for you | |||
| No recruiting, training or management | |||
| Caller replacement handled | Varies | ||
| Recordings available from week one | Varies | ||
| Show-up system built in | Varies | Varies | |
| Live in weeks, not months |
Is This For You?
Good Fit
Not a Fit
What You Get
You get a caller and a dial count. Whether anyone shows up to a meeting is not their problem — they've already been paid for the activity.
Qualification is agreed in writing before launch. Job title, industry, company profile — you set all three. Anything that doesn't match doesn't count.
When your caller quits, you get a new one who doesn't know your offer, and your numbers drop for a month while you wonder what changed.
Recruiting, training and replacement are ours. Turnover in this role runs 35–45% a year industry-wide. The difference is whose problem it is.
You hear how your brand is being represented when something goes wrong.
Recordings are available from week one. Not on request — automatically. If something's off, it gets coached that week rather than discovered at the end of a quarter.
You're recruiting, scripting, running one-to-ones about connect rates, and finding out on Friday that nobody dialled since Tuesday.
After onboarding, your involvement is approving copy, taking meetings and a short weekly review.
High-Probability Prospecting
High-Probability Prospecting means the list is built from signals that a company is closer to buying than its market average, not from demographics alone. Every step below serves that list.
Your offer, your best clients, and exactly what qualified means for you. This gets written down before anything else happens.
Sourced, vetted and trained on your offer specifically. Scripts and objection handling built around what you actually sell, and approved by you before anyone dials.
Dialer configuration, number management and caller ID hygiene. Suppression lists, entity-specific do-not-call controls and documented calling procedures in line with FTC guidance.
500 to 1,500 calls a day to your list, subject to campaign design and confirmed capacity. Every reply and conversation logged.
Meetings booked within seven days. Reminders out. Confirmation call the morning of. Reschedules handled rather than written off.
Recordings reviewed, coaching delivered when performance drifts, and the full funnel reported weekly: dials, connections, conversations, meetings booked, meetings held, and why prospects did or didn't move forward.
Compliance
Plenty of providers will tell you their calling is fully compliant. We won't, because nobody can honestly say that across every state, every number type and every dialing configuration.
What we can tell you is exactly which controls run on your campaign, and you'll see them documented before anyone dials.
Requirements vary by campaign, jurisdiction, number type and dialing method, so legal review is part of every launch and dialing configuration is confirmed before a campaign goes live. This is a description of our operating controls, not legal advice, and it is not a warranty of compliance with any particular law.
Pricing
A flat monthly retainer, sized to your market and volume. Everything above included. No setup fee, no per-meeting charge, no long-term contract.
Why a retainer here when our email service is performance-based:
Cold calling has a real cost floor that email doesn't. We're paying trained people to sit and dial whether or not anyone picks up, and connect rates on cold calls run around 16%. On a pay-per-meeting model, a weak list means we eat the entire cost of the campaign — which means we'd have to be far more selective about which clients we take, and far more conservative about volume.
A retainer lets us dial at a volume that actually makes the math work for you. We've priced it against what an in-house hire costs you — roughly $134,000 a year fully loaded, before ramp and turnover.
Our Guarantee
We don't place a single call until you've approved who we contact, what we say, what counts as qualified, and how the campaign handles escalation.
If a recording review finds a material deviation from what was agreed, we pause that workflow, document it, correct it, and retrain before it resumes.
This isn't a promise of a fixed number of meetings. It's a promise that your brand is never an unmonitored experiment.
Book Your Free Strategy CallFAQ
We'll go through exactly who'd be on your account before you commit, and you'll hear recordings. We'd rather you judge that yourself than take our word for it.
Depends entirely on how big your market is. If you sell to two thousand companies nationwide, high-volume calling is the wrong approach and we'll tell you that on the call. If your addressable market runs to tens of thousands, volume is exactly what you want. We'd rather size your market honestly than sell you a campaign that exhausts it.
Turnover in this role runs 35–45% a year across the industry. Recruiting and training the replacement is our job, not yours, and it's the reason this is a service rather than a staffing arrangement.
We do, built around your offer, and you approve it before anyone dials. It gets refined against real call outcomes in the first few weeks.
We can build it or work from yours. If you have one, we'll tell you honestly whether it's good enough.
It depends on your market, your offer and who you're calling. Connect rates vary by several times depending on seniority — operators and managers answer far more often than executives at large companies. We'll model it for your situation on the call rather than quote you a number we can't stand behind.
Email reaches someone who'll read on their own time. A call reaches someone who would rather talk. Most of our clients eventually run both — they compound rather than duplicate.
Campaigns don't start until targeting, messaging, suppression and contact controls are documented. We maintain entity-specific do-not-call lists, documented calling procedures, caller training and monitoring in line with FTC guidance. Requirements vary by campaign, location and dialing configuration, so legal review is part of every launch. This is not legal advice.
ROI Calculator
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Book Your Free Strategy CallFree Market Sizing
Most outbound fails before the first email is sent, because nobody checked whether the market could support the volume. So we check first.
Tell us who you sell to and what a closed customer is worth. We size the market and show you the list we would actually work, whether or not we end up working together.
Book Your Free Market SizingOne 30-minute call. You keep the numbers either way.
What you get:
About

Matt Dittmeier
Founder, TektonScale
My name is Matt Dittmeier. I have personally closed over $100 million in investment sales strictly through cold outbound — no warm referrals, no inbound, no paid advertising. Just a dialed-in system, a targeted list, and a proven process.
I have run outbound teams at Marcus & Millichap, one of the largest commercial real estate investment brokerage firms in the country, and at TrueRate, a national investment sales platform focused on middle-market to institutional-level transactions under a 1B+ AUM sponsor.
Today, that same system books over 100 qualified meetings every month for one of New York City's top investment sales teams, through cold outbound alone — generating over $250M in annual aggregate sales volume. This is not a theory. It is a live, operating result.
Everything in this offer is the system I built to run my own floors. The recruiting, the training, the scripts, the show-up mechanics. Not a methodology I read about. An operating manual.
Ready to Fill Your Calendar?
In 30 minutes we'll map out what a calling campaign would look like for your offer and your market — including whether your market is big enough to support one.
No pitch. No pressure. If it's a fit we'll tell you. If it's not, we'll tell you that too.
Come with one number: roughly what a closed customer is worth to you. That figure decides everything else, and it's the first thing we'll ask.
Book Your Free Strategy CallWe only take on a limited number of new campaigns at a time. Each one requires recruiting and training callers specifically for that account, and quality drops if we run that process on too many at once.